Introduction to Event Management
An event is a unique moment in time that is commemorated / observed to satisfy specific needs. It is
something noteworthy that happens according to a set plan involving networking of a multi media
package to achieve an objective.
Events are synonymous with occurrences, happenings, incidents,
occasions and experiences.
While sometimes events occur on their own, events may also occur as planned
activities directed towards attainment of a defined goal or objective.
Definition of Event:
According to Philip Kotler, “events are defined as occurrences to communicate
particular messages to target audience.”
A comprehensive multimedia definition states that an event is a multimedia package
carried out with a preconceived concept, customized or modified to achieve the client’s
objective of reaching out and suitably influencing the sharply defined and specially
gathered target audience by providing a complete sensual experience and an avenue
for two way interaction.
Characteristics of Events:
1. Events offer a unique, once in a life experience.
2. Events are aimed at fulfilment of certain aims and objectives.
3. Events are specific occurrences with a shorter life span when compared to
projects.
4. Events involve a substantial and huge requirement of funds and management of
scarce resources.
5. Events require judicious planning and involve all important managerial functions.
6. Events involve facing an environment of risks and uncertainties.
Type / Categories / Scope of Events:
1. Religious Events
These are such events which satiate the religious sentiments of the people and
reinforce the belief systems and mark solidarity towards ones very own religion
and religious practices. Example: Kumbha mela, The Haj pilgrimage, Bengaluru
Karaga etc.
2. Social Events
Social gatherings symbolize a sense of togetherness and bonding. These are usually
organised to celebrate major life events and religious ceremonies. Weddings, anniversaries,
gala dinners etc., qualify to be social events. Festive
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